Leading Innovation in Food Production


Selective Attraction: How to Drive Enough of the Right People to your Exhibit Webinar

Wed, Aug 31, 2016   2:00 PM - 3:00 PM

Online, Online, Online

Competition for the attendee’s time in exhibit halls is fierce. The average attendee only stops at 26 exhibits, and 50% of those stops are pre-planned. What can you do to make sure your exhibit is “in the mind” and “on the agenda” of the right people? The top 10% of exhibiting companies are using a new exhibiting paradigm called Selective Attraction.

Attend this practical, interactive live webinar to learn how to clearly identify your ideal visitor, develop powerful value propositions that are relevant and important to your audience, and learn best practices for communicating your value propositions through free and low-cost marketing media. You’ll increase your market visibility and awareness and get on their agenda before they arrive at your next show.

To join the webinar on WebEx:
https://fpsa.webex.com/fpsa/onstage/g.php?MTID=e93911e212f92fbd0fa16a61c4bbe9081