The trade association for suppliers to the food processing and packaging industry.

Discovery: The Person with the Best Information Wins

Wed, Jun 29, 2022   12:00 PM - 1:00 PM

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Registration fee for the Webinar online is $99 by company member.  Kelly Riggs will send you an email a fews days before the webinar.


Join Kelly Riggs Webinar: Discovery: The Person with the Best Information Wins

The majority of salespeople are what are referred to as “product pushers.” They call on prospects with a singular objective – to “sell” products. However, prospects don’t buy products – they buy what those products do for them. This single point dramatically changes the way great salespeople approach prospects and leads them to discover the two primary agendas a prospect has in the buying process. In this webinar, participants learn the single most important skill in selling and find out how effective salespeople discover what prospects are really looking for.


If you have any questions on the webinar online, please contact Elena Sierra at or Ann Marie Penaranda at